Barqly
Fintech
Eco Tracker
Making sustainable living feel achievable every day
- Research
- Product Design
- Launch
The Challenge
What the client needed
Eco Tracker came to Viloro with a mission: help people understand their environmental footprint without overwhelming them. The product needed to feel motivating, not preachy — and trustworthy enough for daily use.
User motivation
- Turn abstract climate goals into daily actions
- Celebrate small wins to build long-term habits
- Avoid guilt-driven UX that causes drop-off
- Support beginners and committed eco-users alike
Data clarity
- Real-time impact updates users could actually understand
- Simple progress views across weeks and months
- Personalized tips based on behavior patterns
- Clear comparisons without complex jargon
Mobile-first habits
- Quick logging for commutes, meals, and energy use
- Notifications that nudge without nagging
- Offline-friendly flows for on-the-go tracking
- Accessible typography and color for all ages
Launch goals
- A polished hybrid app ready for iOS and Android
- Brand identity that feels fresh and credible
- Scalable foundation for future community features
- Investor-ready product storytelling in the UI
The core challenge
Most sustainability apps either feel too clinical or too gamified. Eco Tracker needed a balanced experience — credible data, warm design, and habit loops that keep users coming back without fatigue.
How Viloro built Eco Tracker
Behavior mapping
We mapped the highest-impact daily actions for the target audience and prioritized flows that could be completed in under 30 seconds.
Impact dashboard
A visual dashboard translates carbon and waste metrics into friendly summaries, trend lines, and milestone badges users can share.
Hybrid development
We delivered a performant hybrid app with smooth animations, consistent components, and a design system ready for new categories.
Launch polish
Final QA focused on onboarding clarity, notification timing, and App Store assets that communicate the product promise instantly.
The Results
A product people open every morning
Eco Tracker launched with an experience that makes progress visible, habits stickier, and sustainability feel personal — not performative. The app is built to grow with new trackers, challenges, and partner integrations.
